The internet has changed the way we live, work, and communicate. It’s opened up new possibilities for innovation and creativity, allowing individuals and businesses to connect with each other and share their ideas with the world. But with this rise in connectivity and accessibility, there has slowly been another, darker side rising, in the form of bot traffic and spam.
Bots have become a major problem on the internet, with their traffic accounting for over 50% of all web traffic and spam in recent years (this number fluctuates) making up the majority of all email traffic. This rise in bot traffic and spam has had a devastating impact on small websites and businesses, choking their ability to innovate and grow.
Small websites and businesses rely on organic traffic to grow and thrive. However, with so much spam on the internet, it can be difficult for these small players to compete. Bots can scrape content from websites, stealing their intellectual property and driving down their search engine rankings. And, can also be used to flood websites with irrelevant comments and messages, making it difficult for genuine users to engage with the content. Any website or content not protected with some sort of bot protection is immediately bombarded, DDoSed, hacked, or simply probed for information. I have almost 1,000 spam comments sitting in my queue for this website from the last time I checked. 
This can have a particularly devastating impact on small websites and businesses. As the internet has become more monetized, with companies looking to profit from every aspect of online life, small websites and businesses have found it increasingly difficult to compete. They are often forced to rely on advertising revenue to survive, but with so much bot traffic and spam, they find it harder to generate real revenue, along with the growing popularity of ad blockers which are essentially a must in today’s internet landscape.
Another problem with the rise of bot traffic and spam is that it has made the internet more rigid and lifeless. Where once the internet was a place for hobbyists and enthusiasts to share their ideas and connect with like-minded individuals, it has now become a place where everything is monetized and controlled by large corporations.
In recent years, the rise of increasing malicious traffic on the internet has led many businesses to turn to big players like Cloudflare for protection. While these services can provide effective protection against bots and other malicious activity, they can also come at a cost for smaller businesses and startups.
One of the biggest problems with relying on big players for bot protection is that it can stifle innovation. Smaller businesses and startups are often the most innovative, as they are not burdened by the same bureaucracy and red tape as larger companies.
This is because these big players often provide a one-size-fits-all solution that may not be suitable for smaller businesses with different needs and requirements. Smaller businesses may be forced to adapt their operations and workflows to fit the requirements of these big players, rather than being able to innovate and develop their own unique solutions. Less competition, less innovation, and leads to things like Cloudflare taking down the entire internet when it has problems.
Another problem with relying on big players for bot protection is that it can be expensive. These services can come at a significant cost, which can be prohibitive for smaller businesses and startups that may not have the same financial resources as larger companies. This can create a barrier to entry for these smaller players and may limit their ability to compete with larger companies. Bots drive these costs up significantly, and basically make a gated entry for participation.
The rise of bot traffic and spam on the internet is a major problem that is choking innovation and creativity, overall making it difficult for small websites and businesses to compete. The web, nowadays, has become a strictly regulated and experiment discouraged place. Accounts are needed for every service. Every file could be a virus, and it’s often recommended not to click on ANY strange link or file, or venture off the beaten path. There’s no adventure, no random communities and sites you can discover. The internet, at its roots, is a place created for innovation and creativity. In recent years, it looks like just another tool for corporate profit.
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Published 2023-03-18 21:00:00